Radio advertising has been a main avenue for gaining new business since their inception. Local radio stations are trusted sources of information for commuters and casual listeners alike. Where else are you going to hear about that accident that's going to cause you to be 20 minutes late for work? Additionally, radio station deejays are often considered local celebrities and their endorsements (or lack thereof) carries weight with local consumers. Radio advertising can pay off in spades when they're well-timed and produced.
If you're considering trying out radio advertising, call Joan French today. She will be able to walk you through how a radio campaign is built, how to measure ROI and what a successful campaign looks like. Joan also knows the ins and outs of advertising contracts and will be able to help you figure out the best advertising rates possible. Call or email today to get your consultation scheduled!